Snake Oil With Wheels

The Japanese were, in fact, a little worried. "We felt they had the opportunity to heal a lot of [GM's] wounds," recalls Gary Convis, a former senior U.S. manufacturing executive for Toyota, "and to be a very successful company." But when Honda engineers bought a Saturn and disassembled it, their fears abated. The dashboard had overlapping plastic panels that made it look cheap, and a harsh-sounding engine that stemmed from inferior motor mounts. The plastic-polymer doors, billed as a unique feature that wouldn't get dinged in parking lots, fit poorly. Again and again the surprised engineers exclaimed shinjirarinai, a term that means "unbelievable."

Newsweek-

Saturn is the ultimate example of a car company run by advertisers instead of engineers. Who gives a damn how great the car buying experience is if you're driving home a piece of garbage...What a sham.